Introduction
Stormi Steele Net Worth is a self-made entrepreneur, beauty industry mogul, and digital marketing expert who has transformed her brand, Canvas Beauty, into a multi-million-dollar empire. Her rise from humble beginnings to financial success is a testament to her business acumen, creativity, and resilience.
As of 2024, Stormi Steele net worth is estimated to be between $10 million and $20 million. This wealth primarily stems from the success of her haircare brand, lucrative partnerships, and strategic digital marketing efforts.
This article delves into Stormi Steele’s journey, exploring her background, business empire, financial achievements, and future aspirations.
Who is Stormi Steele?
Stormi Steele Net Worth is an American entrepreneur and CEO of Canvas Beauty, a hair and skincare brand that has taken the beauty industry by storm. Born and raised in the United States, she initially pursued a career in art before realizing her passion for hairstyling and product formulation. Her ability to connect with consumers through social media has played a crucial role in the growth of her brand, making her a household name in the beauty and self-care industry.
Stormi Steele’s Early Life and Background
Stormi Steele was born on August 3, 1988, in the United States. Growing up, she had a strong passion for beauty and haircare, which eventually led her to pursue cosmetology. She attended a cosmetology school, where she learned the art of hairstyling and hair treatments. Despite facing challenges, she remained committed to making a difference in the beauty industry.
Here is an updated bio table for Stormi Steele:
| Attribute | Details |
|---|---|
| Full Name | Stormi Steele |
| Date of Birth | August 3, 1988 |
| Age | 36 years old (as of January 30, 2025) |
| Birthplace | United States |
| Nationality | American |
| Education | Attended Mississippi State University (did not graduate); later pursued cosmetology |
| Profession | Entrepreneur, Businesswoman, CEO |
| Company | Canvas Beauty Brand |
| Industry | Beauty, Haircare, E-commerce |
| Years Active | 2018–present |
| Notable Achievements | Founded Canvas Beauty Brand; became the first creator to earn $1 million in sales during a single TikTok Live session in June 2024 |
| Key Products | Hair Growth Serum, Body Glaze, various haircare products |
| Major Retailers | CVS, Walmart, Target |
| Social Media Influence | Leveraged platforms like Instagram, Facebook, and TikTok to promote her brand and engage with customers |
| Estimated Net Worth | Approximately $20 million as of 2025 |
| Challenges Overcome | Faced significant business challenges in 2022 but successfully navigated through them, maintaining and growing her business |
| Philanthropy & Advocacy | Actively supports aspiring entrepreneurs, particularly women of color, through mentorship and sharing her experiences |
| Future Plans | Aims to expand Canvas Beauty Brand internationally, introduce new product lines, and leverage technology to enhance customer engagement and streamline operations |
The Inspiration Behind Canvas Beauty Brand
Before launching her business, Stormi worked as a hairstylist. She noticed that many of her clients struggled with hair loss, thinning hair, and scalp issues. This inspired her to create a unique hair growth formula. She started experimenting with different ingredients in her kitchen, developing what would later become the Canvas Beauty Hair Blossom Serum.
The Birth of Canvas Beauty Brand
Stormi Steele Net Worth officially launched Canvas Beauty Brand in 2018 with just $800 in savings. Her initial focus was on selling her Hair Blossom Serum, which quickly gained popularity due to its effectiveness in promoting hair growth and scalp health.
Growth and Expansion
The brand’s popularity skyrocketed, thanks to word-of-mouth marketing, social media, and influencer collaborations. Within a few months, the demand for Canvas Beauty products surged, prompting Stormi to expand her product line. Today, the brand offers a wide range of products, including:
Shampoos and Conditioners
Hair Growth Oils and Serums
Hair Masks and Treatments
Styling Gels and Edge Control Products
Financial Success and Net Worth
As of 2024, Stormi Steele net worth is estimated to be between $10 million and $20 million. This remarkable achievement is attributed to the rapid growth of Canvas Beauty Brand and her ability to leverage digital marketing effectively.
Revenue Sources
Stormi Steele net worth is driven by multiple revenue streams, including:
- Canvas Beauty Brand Sales – The primary source of her income, with products being sold online and in major retail stores like Target and Walmart.
- E-commerce Success – The brand’s direct-to-consumer model through its official website generates significant revenue.
- TikTok and Social Media Earnings – Stormi Steele made history in June 2024 by becoming the first TikTok creator to earn over $1 million in a single live session.
- Brand Collaborations and Sponsorships – She partners with influencers and brands to expand her reach.
- Speaking Engagements and Business Coaching – As a successful entrepreneur, Stormi shares her knowledge through workshops and mentorship programs.
Stormi Steele’s Business Strategy
Stormi’s business acumen has played a crucial role in her financial success. Some of her key business strategies include:
1. Social Media Marketing
Stormi Steele Net Worth understood the power of social media early on and leveraged platforms like Instagram, TikTok, and Facebook to promote her brand. Her engaging content and before-and-after transformation videos helped build customer trust.
2. Direct-to-Consumer Model
Selling products directly to customers through her website allowed her to maximize profits while maintaining control over branding and customer experience.
3. Retail Partnerships
Partnering with major retailers like Walmart, Target, and Ulta Beauty gave Canvas Beauty products mainstream exposure and significantly boosted sales.
4. Customer Loyalty Programs
She implemented subscription services, discount offers, and loyalty rewards to keep customers engaged and returning for more.
Stormi Steele’s Personal Life
Stormi Steele Net Worth is married to Courtney Beasley, who has been a strong supporter of her business ventures. Together, they have a son named Cody Steele. Despite her hectic schedule, Stormi prioritizes family life and often shares glimpses of her personal journey on social media.
Challenges and Overcoming Obstacles
Like many entrepreneurs, Stormi faced several challenges on her journey to success. Some of the major obstacles she overcame include:
Financial struggles – She started with limited funds but found creative ways to grow her brand.
Manufacturing and supply chain issues – Rapid demand required scaling production while maintaining quality.
Negative feedback and competition – The beauty industry is highly competitive, but she remained focused on delivering results-driven products.
Personal Life and Lifestyle
Stormi Steele Net Worth is married to Courtney Beasley, who has played a significant role in supporting her business. Together, they have a son named Cody Steele.
Despite her success, Steele remains grounded and often shares insights into entrepreneurship, motherhood, and financial literacy with her followers.
Future Plans and Business Expansion
Stormi Steele has ambitious plans for the future of Canvas Beauty Brand. Some of her upcoming goals include:
- Expanding into international markets – She aims to bring Canvas Beauty products to customers worldwide.
- Launching new product lines – This includes skincare, wellness products, and even cosmetics.
- Investing in Black-owned businesses – Stormi wants to give back to her community by supporting up-and-coming entrepreneurs.
- Growing her personal brand – She plans to expand her influence beyond beauty, focusing on business coaching and motivational speaking.
Conclusion
Stormi Steele Net Worth story is a testament to hard work, resilience, and innovation. From launching a business with just $800 to building a multimillion-dollar beauty empire, she continues to inspire aspiring entrepreneurs around the world. With her strategic mindset, passion for beauty, and dedication to helping others, Stormi Steele’s net worth and legacy will undoubtedly continue to grow in the years to come.
Whether you are an aspiring entrepreneur, a beauty enthusiast, or simply looking for inspiration, Stormi Steele’s journey proves that success is possible with determination, creativity, and the right mindset. See More